Dartmouth Engineering
Dartmouth

The Office of Communications and Creative Services promotes and supports Thayer's mission and crafts its "face to the world." We provide creative services to faculty and staff including news and event promotion, website development, writing, photography, video, and graphic design.

Official Logos

Dartmouth Engineering Logos

Use these logos for all external and official communications needs. Preference should be given to the horizontal version with the shield emblem. Limit the use of wordmark logos—versions without the shield—to situations where the design does not accommodate the shield and when the shield will be too small to discern details or print legibly.

Dartmouth Engineering – Horizontal Logo – Green
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Dartmouth Engineering – Horizontal Logo – Black
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Dartmouth Engineering – Horizontal Logo – White
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Dartmouth Engineering – Vertical Logo – Green
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Dartmouth Engineering – Vertical Logo – Black
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Dartmouth Engineering – Vertical Logo – White
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Dartmouth Engineering – Brandmark – Green
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Dartmouth Engineering – Brandmark – Black
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Dartmouth Engineering – Brandmark – White
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Dartmouth Engineering – Vertical Wordmark – Green
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Dartmouth Engineering – Vertical Wordmark – Black
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Dartmouth Engineering – Vertical Wordmark – White
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Dartmouth Engineering – Horizontal Wordmark – Green
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Dartmouth Engineering – Horizontal Wordmark – Black
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Dartmouth Engineering – Horizontal Wordmark – White
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Thayer School Logos

The "Thayer School" logo variants are for more informal use, internal communications, or when appearing alongside other Dartmouth professional schools' logos.

Thayer School – Vertical Logo – Green
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Thayer School – Vertical Logo – Black
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Thayer School – Vertical Logo – White
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Thayer School – Horizontal Logo – Green
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Thayer School – Horizontal Logo – Black
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Thayer School – Horizontal Logo – White
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Thayer Shield

The shield emblem is reserved for situations where space for branding is limited or where context allows for a more informal presentation.

Thayer Shield – Green
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Thayer Shield – Black
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Thayer Shield – White
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Thayer Icon

The shield icon is reserved for digital branding when display options are limited to a small circle, square or other shape. An example of appropriate use is customizing software iconography, avatars, and other digital brand identity needs.

These examples show corner rounding, clipping, and irregular cropping applied.
Thayer Icon – White Shield w/ Green Background
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These examples show corner rounding, clipping, and irregular cropping applied.
Thayer Icon – Green Shield w/ White Background
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Dartmouth Logos

The Dartmouth Office of Communications provides instructions and download links for using the official Dartmouth logos.

Colors

Primary Color

Our primary color should be used as the dominant color in all Thayer-branded print and digital materials.

Dartmouth Green
HEX
#00693E
RGB
0  105  62
CMYK
95  0  100  50
PANTONE
349

Secondary Colors

Our secondary colors should be used to complement the primary color in Thayer-branded materials.

Snow White
HEX
#FFFFFF
RGB
255  255  255
CMYK
0  0  0  0
Midnight Black
HEX
#000000
RGB
0  0  0
CMYK
50  50  50  100
Forest Green
HEX
#12312B
RGB
18  49  43
CMYK
93  33  75  75
PANTONE
627
Thayer Blue
HEX
#143743
RGB
20  55  67
CMYK
89  52  40  50
PANTONE
‍‍
2189
Web Gray #1
HEX
#F7F7F7
RGB
247  247  247
CMYK
0  0  0  3
Web Gray #2
HEX
#E2E2E2
RGB
226  226  226
CMYK
0  0  0  11
Granite Gray
HEX
#424141
RGB
66  65  65
CMYK
58  63  59  40
PANTONE
438

Accent Colors

Accent colors should be used sparingly and strategically when strong contrast and attention is needed.

Bonfire Orange
HEX
#FFA00F
RGB
255  160  15
CMYK
0  40  90  0
PANTONE
1375
Bonfire Red
HEX
#9D162E
RGB
157  22  46
CMYK
0  100  65  28
PANTONE
7427
River Blue
HEX
#267ABA
RGB
38  122  186
CMYK
33  3  0  0
PANTONE
291
River Navy
HEX
#003C73
RGB
0  60  115
CMYK
100  57  0  38
PANTONE
541
Spring Green
HEX
#C4DD88
RGB
196  221  136
CMYK
32  0  59  0
PANTONE
367
Summer Yellow
HEX
#F5DC69
RGB
245  220  105
CMYK
0  16  65  0
PANTONE
127
Autumn Brown
HEX
#643C20
RGB
100  60  32
CMYK
0  52  100  64
PANTONE
161
Winter Violet
HEX
#8A6996
RGB
138  105  150
CMYK
11  20  0  10
PANTONE
665

Gradient Colors

These charts provide graduated variations that can be used to achieve compliance with visual accessibility standards while maintaining official colors.

Dartmouth Green
#CCE1D8
#99C3B1
#66A58B
#338764
#00693E
#0D603E
#1A583E
#27503F
#344840
Thayer Blue
#C9D0D3
#9CAAAF
#6E838B
#415D67
#143743
#1D3942
#263B42
#2F3d41
#383F41
Granite Gray
#D9D9D9
#B3B3B3
#8D8C8C
#676767
#424141
#343434
#272727
#1A1A1A
#0D0D0D

Fonts

Official Fonts

Thayer follows the official Dartmouth typography style guide.

Dartmouth Ruzicka Font
Download Ruzicka
National 2 Font
Download National 2

For help installing Dartmouth Ruzicka or National 2 fonts, contact help@dartmouth.edu or 603-646-2999.

Alternative Fonts

When it is not possible to use the official Dartmouth fonts, we recommend using the following commonly available system fonts as replacements.

"To prepare the most capable and faithful for the most responsible positions and the most difficult service."
Sylvanus Thayer, Founder
Georgia
"To prepare the most capable and faithful for the most responsible positions and the most difficult service."
Sylvanus Thayer, Founder
Arial

Photos

Flickr

High quality photos—categorized, searchable, and approved for use in internal and external materials—can be accessed via Flickr.
Please note descriptions and give proper credit / attribution for any photo used in your work.

Thayer Photos on Flickr
Search Thayer PhotosBrowse Thayer Albums

Videos

YouTube

Thayer-related videos—including organized playlists—can be accessed through Thayer's YouTube channel.

Thayer Videos on YouTube
Search Thayer VideosBrowse Thayer Playlists

Backgrounds

Desktop Wallpapers / Zoom Virtual Backgrounds

For more information on how to use a custom image as a virtual background during a videoconference, follow these instructions.

Cummings Hall
Download Background

Templates

Slide Decks

These official slide deck templates should be used for all Thayer-affiliated presentations to both internal and external audiences. A variety of layouts are included to accommodate different needs while maintaining Thayer's brand standards.

Standard Size – 4:3
Google Slides - CopyMicrosoft PowerPoint - Download
Widescreen Size – 16:9
Google Slides - CopyMicrosoft PowerPoint - Download

Google Forms

Open the link below and a usable copy of the branded Google Form template will be placed in your Google Drive folder.

Google Forms Template
Google Form Full Template - CopyHeader Image Only (PNG)- Download

Stationery

Business Cards

Business Card – Front
business-card-order-form.pdf
Business Card – Back

Letterhead

Letterhead Paper w/ Watermark
Personalized Letterhead w/ Watermark
letterhead-order-form.pdf
Digital Letterhead
Google Docs — CopyMicrosoft Word — Download

Envelopes & Folders

Letter Envelopes – 4.125" x 9.5"
Open End Envelopes – 9" x 12"
Portfolio Folders – 9" x 12"

Email

Email Signature Standards

Use the following standards for your email signature.
Do not use images, icons, quotes, or other embellishing elements in your email signature block.

Standard Signature Recommended
Pronouns Optional
Website & Other Links Optional
Multiple Phone NumbersOptional
Mailing AddressOptional

Use these instructions to properly set up email signatures in your preferred email software.
Outlook for Windows | Outlook for Mac | Outlook for Web | Mac Mail

Email Style & Formatting Guidelines

When writing and styling emails, please follow these suggested best practices and standards.

Team

Communications & Creative Services

Thayer’s brand champions and chief storytellers for Dartmouth Engineering.

Eun Lee Koh ("Lee")
Senior Director
Communications & Creative Services
eun.lee.koh@dartmouth.edu+1 (603) 646-3521
ECSC B47
Catha Mayor
Associate Director
Communications & Creative Services
catha.mayor@dartmouth.edu+1 (603) 646-3943
ECSC B47
Linda Braden
Associate Director of Web & Digital Strategy
linda.j.braden@dartmouth.edu+1 (603) 646-8260
ECSC B47
Arnt Björkman
Web Producer
arnt.g.bjorkman.iii@dartmouth.edu+1 (603) 646-8260
ECSC B47
Patricio Sarzosa
Graphic Designer
patricio.r.sarzosa@dartmouth.edu+1 (603) 646-1246
ECSC B47
Charles Spydell ("Rusty")
Multimedia Manager
charles.r.spydell@dartmouth.edu+1 (603) 646-6522
ECSC B47
Haley Tucker
Haley Tucker
Social Media & Communications Manager
haley.tucker@dartmouth.edu+1 (603) 646-2899
ECSC B47
Communications & Creative Services
General Inquiries & Media Relations
ECSC B47
communications@thayer.dartmouth.edu
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