Dartmouth Engineering
Dartmouth

The Office of Communications and Creative Services promotes and supports Thayer School's mission and crafts its "face to the world." We provide creative services to faculty and staff including news and event promotion, website development, writing, photography, video, and graphic design.

Official Logos

Complete Logos

The compete logo is used whenever possible for all external communications materials. Note: Preference should always be given to the horizontal logo. The vertical logo may be used in instances where horizontal space is limited.

Abbreviated Logos

Thayer's abbreviated logos are for more informal use and when space does not accommodate the complete logo.

Dartmouth Engineering Horizontal Logo – Black
thayer-logo-eng-horizontal-black.pngthayer-logo-eng-horizontal-black.svg
Dartmouth Engineering Horizontal Logo – White
thayer-logo-eng-horizontal-white.pngthayer-logo-eng-horizontal-white.svg
Dartmouth Engineering Vertical Logo – Black
thayer-logo-eng-vertical-black.pngthayer-logo-eng-vertical-black.svg
Dartmouth Engineering Vertical Logo – White
thayer-logo-eng-vertical-white.pngthayer-logo-eng-vertical-white.svg

Stand-Alone Shield

The shield is reserved for situations where space is very limited or where context allows for a more informal presentation.

Digital Shield Icon

The shield icon is strictly reserved for situations where there is limited control of clipping and cropping. An example of appropriate use is customizing software and other digital products.

These examples show corner rounding, clipping, and irregular cropping applied.
Shield Icon – White Shield w/ Green Background
thayer-logo-icon-white-on-green.pngthayer-logo-icon-white-on-green.svg
These examples show corner rounding, clipping, and irregular cropping applied.
Shield Icon – Green Shield w/ White Background
thayer-logo-icon-green-on-white.pngthayer-logo-icon-green-on-white.svg

Dartmouth Logos

The Dartmouth Office of Communications provides instructions and download links for using the official Dartmouth logos.

Colors

Primary Color

Our primary color should be used as the dominant color in all Thayer-branded print and digital materials.

Dartmouth Green
HEX
#00693E
RGB
0  105  62
CMYK
95  0  100  50
PANTONE
349

Secondary Colors

Our secondary colors should be used to complement the primary color in Thayer-branded materials.

Snow White
HEX
#FFFFFF
RGB
255  255  255
CMYK
0  0  0  0
Midnight Black
HEX
#000000
RGB
0  0  0
CMYK
50  50  50  100
Forest Green
HEX
#12312B
RGB
18  49  43
CMYK
93  33  75  75
PANTONE
627
Thayer Blue
HEX
#003349
RGB
0  51  73
CMYK
100  39  3  74
PANTONE
‍‍
2189
Web Gray #1
HEX
#F7F7F7
RGB
247  247  247
CMYK
0  0  0  3
Web Gray #2
HEX
#E2E2E2
RGB
226  226  226
CMYK
0  0  0  11
Granite Gray
HEX
#424141
RGB
66  65  65
CMYK
58  63  59  40
PANTONE
438

Accent Colors

Accent colors should be used sparingly and strategically when strong contrast and attention is needed.

Bonfire Orange
HEX
#FFA00F
RGB
255  160  15
CMYK
0  40  90  0
PANTONE
1375
Bonfire Red
HEX
#9D162E
RGB
157  22  46
CMYK
0  100  65  28
PANTONE
7427
River Blue
HEX
#267ABA
RGB
38  122  186
CMYK
33  3  0  0
PANTONE
291
River Navy
HEX
#003C73
RGB
0  60  115
CMYK
100  57  0  38
PANTONE
541
Spring Green
HEX
#C4DD88
RGB
196  221  136
CMYK
32  0  59  0
PANTONE
367
Summer Yellow
HEX
#F5DC69
RGB
245  220  105
CMYK
0  16  65  0
PANTONE
127
Autumn Brown
HEX
#643C20
RGB
100  60  32
CMYK
0  52  100  64
PANTONE
161
Winter Violet
HEX
#8A6996
RGB
138  105  150
CMYK
11  20  0  10
PANTONE
665

Gradient Colors

These charts provide graduated variations that can be used to achieve compliance with visual accessibility standards while maintaining official colors.

Dartmouth Green
#CCE1D8
#99C3B1
#66A58B
#338764
#00693E
#0D603E
#1A583E
#27503F
#344840
Thayer Blue
#D0D7D9
#A1AFB3
#72878E
#435F68
#003349
#1D3842
#263A41
#2F3C41
#383E40
Granite Gray
#D9D9D9
#B3B3B3
#8D8C8C
#676767
#424141
#343434
#272727
#1A1A1A
#0D0D0D

Fonts

Official Fonts

Thayer adheres to the official Dartmouth typography style guide.

Dartmouth Ruzicka Font
dartmouth-ruzicka-general.zip
National 2 Font
national-2-family.zip

For help installing Dartmouth Ruzicka or National 2 fonts, contact help@dartmouth.edu or 603-646-2999.

Alternative Fonts

When it is not possible to use the official Dartmouth fonts, we recommend using the following commonly available system fonts as replacements.

"To prepare the most capable and faithful for the most responsible positions and the most difficult service."
Sylvanus Thayer, Founder
Georgia
"To prepare the most capable and faithful for the most responsible positions and the most difficult service."
Sylvanus Thayer, Founder
Arial

Photos

Flickr Photos

High quality photos—categorized, searchable, and approved for use in internal and external materials—can be accessed via Flickr.
Please note descriptions and give proper credit / attribution for any photo used in your work.

Thayer Photos on Flickr
Search Thayer PhotosBrowse Thayer Albums

Videos

YouTube Videos

Thayer-related videos—including organized playlists—can be accessed through Thayer's YouTube channel.

Thayer Videos on YouTube
Search Thayer VideosBrowse Thayer Playlists

Presentation Templates

Slideshow Templates

These official slide deck templates should be used for all Thayer-affiliated presentations to both internal and external audiences. A variety of layouts are included to accommodate different needs while maintaining Thayer's brand standards.

Standard Size – 4:3
Microsoft PowerPoint — thayer-slideshow-template-standard.pptxApple Keynote— thayer-slideshow-template-standard.keyGoogle Slides — thayer-slideshow-template-standard
Widescreen Size – 16:9
Microsoft PowerPoint — thayer-slideshow-template-widescreen.pptxApple Keynote — thayer-slideshow-template-widescreen.keyGoogle Slides — thayer-slideshow-template-widescreen

Stationery

Business Cards

Business Card – Front
business-card-order-form.pdf
Business Card – Back

Letterhead

Personalized Letterhead w/ Watermark
letterhead-order-form.pdf
Preprinted Letterhead w/ Watermark
thayer-preprinted-letterhead-template.doc
Digital Letterhead
thayer-digital-letterhead.docbembo-font.zip

Envelopes & Folders

Letter Envelopes – 4.125" x 9.5"
Open End Envelopes – 9" x 12"
Portfolio Folders – 9" x 12"

Email

Email Signature Standards

Use the following standards to setup or edit your email signature settings and preferences.
You should never use images, icons, quotes, or other embellishing elements in your email signature block.

Standard Signature Recommended
Website & Other Links Optional
Multiple Phone NumbersOptional
Mailing AddressOptional

Use these instructions to properly set up email signatures in your preferred email software.
Outlook for Windows | Outlook for Mac | Outlook for Web | Mac Mail

Email Style & Formatting Guidelines

When writing and styling emails, please follow these suggested best practices and standards.

Team

Communications & Creative Services

Thayer’s brand champions and chief storytellers for engineering at Dartmouth.

Communications & Creative Services
General Inquiries & Media Relations
Cummings, Room 209
communications@thayer.dartmouth.edu
Eun Lee Koh (Lee)
Senior Director
Communications & Creative Services
eun.lee.koh@dartmouth.edu+1 (603) 646-3521
Cummings, Room 211
Kathryn M. Lapierre (Katy)
Associate Director
Creative Services
kathryn.m.lapierre@dartmouth.edu+1 (603) 646-0617
Cummings, Room 209
Julie E. Bonette
Associate Director
Communications
julie.e.bonette@dartmouth.edu+1 (603) 646-2899
Cummings, Room 209
Catha Mayor Lamm
Senior Science Writer & Digital Content Manager
catha.mayor.lamm@dartmouth.edu+1 (603) 646-3943
Cummings, Room 209
Charles R. Spydell (Rusty)
Video Production Specialist
charles.r.spydell@dartmouth.edu+1 (603) 646-6522
Cummings, Room 209
Patricio R. Sarzosa
Graphic Designer
patricio.r.sarzosa@dartmouth.edu+1 (603) 646-1246
Cummings, Room 209
Ethan H. Darling
Web Information Manager
ethan.h.darling@dartmouth.edu+1 (603) 646-0382
Cummings, Room 209
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